It's that time of year again. My classes start August 28, and I am now preparing the lectures for the Emerging Technologies course, which I teach in "hybrid" mode, meaning I post the lectures and discussion questions and assign papers. Attendance is optional
(click here for the syllabus), meaning that I am in the classroom and students who wish to discuss the material can show up. It seems to work! And I get to post the lectures here in my blog too. In due time, they will even be available as a cheap e-book.
So what
is an "emerging technology"?
One might think that an emerging technology is just a brand-new technology. Someone has just emerged from a lab with a new invention. The next step is to turn it into a product, start to sell it, and garner great wealth. Surely that must have been the dream of
Charles Babbage, who in 1821 invented the first genuine computer, the "Difference Engine."
But it is hardly that simple. A great many inventions never reach the product stage; they may, like Babbage's machine, require the invention of additional technologies (such as electronics) before they can become practical. In addition, many have been turned into products that failed to sell (or failed to sell well) or to continue to sell. Who now remembers eight-track audio tape?
(Click here for the eight-track story.) The failures to succeed--or to
emerge--can happen for many reasons. Among those reasons are:
- The public doesn't think the product is as nifty as the inventor does.
- A competing product has features the public prefers.
- The public likes the new product but not enough to pay the price or to discard what they are used to.
- The public likes it, but it has awkward features or is not quite reliable enough.
- A still newer technology displaces the product before it can become established.
- The inventor does not have sufficient funds for marketing, or for fighting legal battles.
- Additional technologies are needed to make the product more functional or appealing.
- The technology is fine, but the right product has not yet been found.
The
Segway Human Transporter is a product built on the underlying technology of computer-controlled gyroscopic stabilization. Will it succeed or emerge? As a product, it's nifty enough, but it has problems, for legal authorities are banning it from both roadways and sidewalks!
On the other hand, legal authorities (police and security forces) are also finding uses for it. The underlying technology is also being used for a
stair-climbing wheelchair, and Bombardier is thinking about a one-wheeled motorcycle called the
Embrio. So even if the Segway itself (or its consumer version) does not emerge, the technology may.
What kinds of technologies are we going to look at here? Some are fresh from the lab. Some have been around for awhile, perhaps waiting for the development of other "enabling" technologies. Most have appeared on one or more of the several lists of up-and-coming technologies that appear each year.
Some of those lists are shorter than others. In May 2003, David Pescovitz wrote "Six Technologies that Will Change the World" for
Business 2.0. One of his six, "God's Ink-Jet," is essentially an ink-jet printer that uses instead of ink a mix of cells, growth factors, and gel and can lay down multiple layers to generate a three-dimensional organ-type structure. If it works as described, it could be very valuable in medicine. But it is not entirely new, for it is a variation on existing devices, 3D printers, used for "rapid prototyping." These devices are already successful in industrial settings. They are too expensive for home use, but prices are dropping. Once they are cheap enough, new uses will be developed, which invites us to imagine what we might do with one if we had one at home. 3D printers will be considered later on.
Pescovitz also mentions "Robots you can relate to," meaning robots with facial expressions such as Kismet, faster airplanes, tiny fuel cells for PDAs and cell phones, electronic paper for thin, flexible computer displays, and swarms of tiny sensors for tracking both goods and people.
A second list comes out every year from
Technology Review. The latest is
"10 Emerging Technologies" (March/April 2006):
- Comparative interactomics (analyzing metabolic interactions in the body to find new drugs)
- Nanomedicine (using tiny particles to guide drugs to cancer cells)
- Epigenetics (finding cancer by looking for changes in DNA)
- Cognitive radio (wireless that shifts frequencies to find the best signal)
- Nuclear reprogramming (making stem cells without embryos)
- Diffusion tensor imaging (a new way to see what's going on in the brain)
- Universal authentication (a privacy-protecting ID system)
- Nanobiomechanics (studying changes in the mechanical properties of cells to understand disease)
- Pervasive wireless (standards and protocols so multiple wireless devices can communicate without problems)
- Stretchable silicon (flexible chips, which may soon make wearable computers a reality)
Where the Pescovitz list is product-oriented, this one is less specific, focusing on the technologies that make products possible. For our purposes here, we will pay more attention to products and we will not get into the biological areas.
Intriguingly, neither list includes a technology that most of us use every day and that might be considered very well established. As discussed by Wade Roush in "Search Beyond Google" (
Technology Review, March 2004), this is the technology of the computer search engine, which lies behind Google, Yahoo Search, and other search "products." The basic idea is fairly simple: A list of everything to be found on the Internet, suitably sorted and indexed. Someone types "search technology" into the Google box, and they promptly get
a list of web sites that contain both the words, "search" and "technology," including Google's own
PigeonRank spoof of its
PageRank technology. However, the amount of material available on the Internet grows with such extraordinary speed that several generations of search technology have already proven inadequate to the task and been replaced. The current reigning technology is Google's PageRank, but it does fail to find everything one might want in a search, and it very often fails to return the most desirable results first. Many researchers--including Google's own--are therefore struggling to develop new methods. See Charles Ferguson's
"Google and the Coming Search Wars, Revisited,"
Technology Review, April 2005, and Javed Mostafa's "Seeking Better Web Searches,"
Scientific American, February 2005. Most recently, Microsoft has proposed to field its own
search engine, with claims that it will outdo Google and increase Microsoft's ad revenue.
It may be impossible to develop a technology that can find everything out there, for there is just too much. The new methods differ chiefly in how they prioritize what they find (how often key words appear on a page, how many other pages link to a page, which other pages link to a page) or arrange the results on the screen (lists or clusters) or let users pose questions (key words or sentences).
Google is not only trying to improve search technology to stay on top of the heap. In terms of our list of why technologies fail to emerge, it is addressing the second item by adding features. It is looking for new kinds of information to search: Look at Google's
Options page for Google Scholar. Or Maps, News, Froogle (shopping), and more. Try Book Search to see how Google has been scanning millions of library books to make their contents available for searching and printing; it has signed partnerships with several major university libraries (Oxford, Harvard, Stanford, and the University of Michigan) and the New York Public Library. The potential benefits are huge, for the project promises to make available to all materials which have in the past required visits to distant repositories. But there are problems as well, including potential copyright infringement, finding a way to make the process pay, and the process's impact on the nature of libraries. See Wade Roush's "The Infinite Library,"
Technology Review (May 2005).
So far everything mentioned has dealt with words, and there are a great many images that people want to be able to search for. One solution to the problem is attaching descriptive tags, but another involves image-recognition software. According to Gary Stix, "A Farewell to Keywords,"
Scientific American (July 2006), researchers are developing software that will let one take a picture with a cell phone, send the image file to a server via the Internet, and get back web pages with information on what is in the picture. Walk down the street, snap a pic of a restaurant, and a moment later be looking at the menu or a review of the food and service. Go to a museum, snap a pic of a statue or painting, and read all about it. Look at the fifth item on the list of reasons why technologies may not emerge and consider that this is the sort of technology that might make some applications of "augmented reality" (see Nov 7 lecture) non-starters.
The following list will take you to several of today's competing search engines. Will Google's PageRank stay on top? Or will a new technology emerge to replace it? When you examine the results so far, what do you think? Is there an obvious choice? Or is something more needed?
Now: Where is it all going? Everything mentioned above is pretty short-term stuff. But technology does not stand still. Every time I teach my Emerging Technologies course, new technologies demand to be covered. And over the years they add up to a lot more than a better search engine or cell phone.
Many people welcome progress, for it brings exciting new products, toys, and abilities. But many people worry about progress too. It destroys jobs, puts companies and industries out of business, threatens morality, and even threatens to destroy "human nature." This is the topic of Joel Garreau's
Radical Evolution (Doubleday, 2005). He notes that nanotechnology, artificial intelligence, robotics, brain chips that let people control prosthetic limbs and machinery, mental uploads, memory boosters, life extension, genetic engineering, and more offer to change human life drastically. He calls genetic, robotic, information and nano technologies the GRIN technologies and says that they are about to enable engineered humans with such startlingly new capabilities that they may no longer be "human" in any traditional sense. The consequences may be quite utopian or quite catastrophic; Bill Joy
("Why the Future Doesn't Need Us," Wired, April 2000) has written that robotics, nanotechnology, and genetic engineering threaten to make humanity extinct and that research into these areas should therefore be cut short immediately.
People fear potential catastrophes. But the idea of transcending human nature
really gives them the willies. The idea that humans might turn themselves into something that isn't really human anymore is frightening. So is the idea of people becoming somehow unnatural, which has driven protests against vaccines, antibiotics, organ transplants, and assisted reproduction, among other technological developments that go against the traditional "natural order." It provides the rhetoric being used against the idea of changing the body with such things as computer implants and genetic engineering. Yet, says Garreau, human nature is not just a matter of doing things the same way we always have. It is human nature to search for meaning, to better ourselves, to be creative, and to devise rituals to validate our actions. Given this, whatever we do with the GRIN (and other) technologies
is human nature.
We might also note that in the search for whatever it is that makes humans uniquely human in a world full of our animal cousins, people have suggested communication, speech, tool-using, laughter, and several other things, all of which soon turned out to have parallels in animal behavior. The differences are of degree, not kind. But there is one thing we do that other animals don't: If we have a tool, a language, a religion, a costume, a recipe, a political system, we tinker with it. We change it. We do
not leave it alone. Thus, if we wind up changing human nature, well, that's human nature.